A three-day course to build effective and memorable communication strategies, plans, and activities

23-25 November 2026 / Bruges, Belgium

About the course

This three-day programme is designed to help participants navigate the complex and yet important communications field in an EU related-environment. With a vast variety of interlocutors (the institutions, the Member States, service and contract providers working for the EU, the Regions, the private sector, etc.), communicating within the framework of a European project and/or on EU affairs is a challenge as well as an inspiring and highly creative task.

The course combines different learning approaches, on both substance and skills:

• Interactive training sessions examining theoretical and practical aspects of communication;
• Best practices as well as dos and don’ts in key areas such as strategic communications, social media, campaigns and event management;
• Workshops designed to identify and develop essential practical skills related to the design of communication strategies and action plans;
• Practical exercises for which participants will reflect together and put into practice the theoretical knowledge acquired during the sessions;
• Individual and collective feedback giving participants the opportunity to maximise their personal learning experience.